Success

Renewal & Churn Defense — Companion Template

Use live in the Save Room: diagnose cause, select play, log exec briefs, track weekly, and run the renewal MAP. Print or save as PDF.

Account

ARR & Term

Segment

Health score (0–100)

Risk bucket

Exec brief cadence

Risk reason

Notes

Save play

Success criteria

Weekly Save Room tracker

Week	Decisions	Blockers	Next actions	Owner	Due	Status

Executive brief log

Date	Situation & impact	Actions & owners	Asks	Next milestone

Renewal MAP (T-120 → T-0)

Milestone	Target date	Owner	Definition of done	Status

Commercial guardrails

Discount counters (required)

Notes & approvals

Change log

Date	Change	Reason	Approved by

Back to Playbook

Use with the Renewal & Churn Defense playbook. Keep risk reason and save play current; send exec briefs on the agreed cadence; require counters for any discount.