Sales

Competitive Deal Strategy — Companion Template

One page to align win themes, counter-moves and next steps.

Deal / Account

Stage / Close date

Primary competitor

Secondary / Incumbent

Win themes & proof

Win theme	Evidence	Implication for buyer	Actions

Trap / landmine	How they’ll use it	Counter-move	Owner	Actions

Item	Posture	Min / Target	Approval	Actions

Play	Owner	Due	Status	Actions

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