Pricing
Price Increase Program
Segmentation, uplift math and clean comms scripts.
Problem
Ad‑hoc increases trigger churn waves and sales escalations.
What good looks like
- Annual program with segments, caps and exceptions.
- Proof of value + inflation/FX rationale.
- Scripts and objection handling.
Steps
- Segment by tenure/plan/discount.
- Set target uplift and guardrails.
- Draft comms: email + FAQ + playbook.
Templates
- Increase calculator; comms pack; escalation matrix.
Metrics
- GRR before/after; average uplift; ticket volume.
Risks
- Hidden discounts → normalize first.