Expansion
Market Prioritization Model
TAM/SAM, ease-of-entry and a practical risk score.
Model
- Size (TAM/SAM), growth, ACV potential, ease (legal, language, infra), competition.
Steps
- Score markets 1–5 per factor.
- Weight by strategy.
- Pick top 3; sanity‑check with advisors and customers.
Output
- Ranked list; first‑year goals; hiring plan; risk log.