Ops
Lead Lifecycle & SLA
MQL→SQL rules, handoffs and alerting everyone follows.
Problem
Leads bounce between teams. Aging skyrockets and reporting is noisy.
What good looks like
- Clear states with entry/exit criteria and owner per state.
- Response and routing SLAs; alerts on breach.
- Weekly audit and root cause fixes.
Flow
- New → MQL → SAL → SQL → Opp → Closed.
Metrics
- Time‑to‑first‑touch; stage aging; acceptance rate; recycle reasons.